The United Kingdom’s free Television and radio channel, the BBC have agreed another deal with the ATP to keep the year ending tennis tournament at the O2 Arena in London until 2015. With the deal set to expire after the 2013 year ending tournament, it was announced just hours before this year’s final that an extension on the contract has been confirmed for a further 2 years. The contract allows the BBC to have non-exclusive television and full radio commentary rights for the ATP World Tour Finals tournament.
The BBC and ATP deal has allowed the British television channel to show 8 singles matches throughout the tournament, including a vital semi-final and of course the final itself. However, fellow British television broadcasters Sky, also have a deal with the ATP which allows every single ATP World Tour Finals match to be shown on their channel. Although, the BBC are likely to get more views as almost every household has the BBC on Freeview, but not as many people have subscribed to Sky due to the amount they have to pay, so the BBC are likely to get more viewers.
The director of Sport for the BBC commented, “We are delighted to extend our deal with the ATP’s season-ending event, ensuring that we can continue to bring audiences to this first class tennis tournament on the BBC through to 2015. The ATP World Tour Finals remains a highly anticipated must-watch event where the very best in the world battle it out in a unique atmosphere and in front of sell-out crowds. Bringing this, the pinnacle of the men’s tour, to our audience, is evidence of our commitment to providing key live sporting moments to the nation on free-to-air television.”
Author Daniel Foster.
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